Two founders with one vision
Our goal is to help digital agencies improve their client ad performance, optimize people and processes, and deliver exceptional client experiences with the help of AI. That's why we're building GetContext - Agency Intelligence Platform.
Jovan
Co-Founder
I built a successful agency and an exceptional team. When I sold it to a larger agency, I was extremely proud that the acquisition succeeded for both sides. That experience taught me something crucial: the agencies that win aren't just good at running ads—they're brilliant at running their operations. Now I'm building something even more valuable for digital agencies: AI-powered visibility that connects specialist work to client outcomes, revealing what's actually driving profitability and performance.
Davor
Co-Founder
I'm a performance marketing strategist and co-founder of Unlimited Digital Agency, where I've spent 7+ years building scalable acquisition systems and advanced tracking frameworks for SaaS, eCommerce, and service-based businesses. My core strength is bridging the gap between technical implementation—tracking, attribution, automation, reporting—and marketing strategy. I learned that agencies don't just need better campaign tools; they need AI systems that connect what specialists do to the outcomes clients care about. That's the intelligence layer we're building at GetContext.
Our Story
Here's the thing about running a PPC agency that took us way too long to figure out: most agency owners have no idea what's actually happening in their business.
You know your revenue. You know your client count. But do you know which clients are actually profitable after accounting for specialist time? Do you know if your team in the Philippines is waiting 6 hours for clarification from your US-based account managers? Do you know which of your specialists are consistently delivering results versus just staying busy?
Most agency owners don't. And that's the problem we're solving with AI.
The agencies that succeed aren't drowning in campaign management tools—they're drowning in operational blind spots.
When we were running our agencies, we had the same tools everyone else had. Bid management platforms. Analytics dashboards. Reporting software. But none of them told us what we actually needed to know:
- Why did this client's performance drop? Was it the market, the creative, or did our specialist miss something?
- Which team members are overworked and which are underutilized?
- How do we explain 20 hours of technical optimization work to a client in a way that makes sense?
- What's the real profitability of each client when we factor in actual time spent?
Between us, we've managed over $100M in ad spend across hundreds of clients. We've built tracking systems, automated workflows, and reporting pipelines. We've managed distributed teams across time zones. We've scaled agencies and successfully exited them.
And through all of it, we kept hitting the same wall: We built tools to fix campaigns. We needed intelligence to fix our operations.
That's why we're building GetContext—an Agency Intelligence Platform that uses AI to connect the dots between specialist actions, client performance, and agency profitability.
Here's what we learned from our combined experience: Your clients don't hire you to be faster at manual bid adjustments. They hire you to be smarter about their marketing, to spot opportunities, and to deliver consistent results. But when your team is spread across time zones, when account managers can't explain what specialists are doing, and when you have no visibility into what's driving profitability—you can't deliver that consistently.
Davor spent years building systems that bridge technical execution and business outcomes—tracking architectures that actually work, automation frameworks that save hours, reporting pipelines that tell the real story. Jovan learned that agency success isn't about having the best specialists; it's about having visibility into what they're doing and how it connects to client results.
That's where AI changes everything.
GetContext uses AI to do what was previously impossible: automatically translate technical PPC work into business narratives, identify patterns across distributed teams, surface profitability insights in real-time, and generate client-ready reports in 60 seconds instead of 3-5 hours.
GetContext sits as an AI-powered intelligence layer between your raw Google Ads data and your business outcomes. We're not another campaign management tool. We're the system that shows you:
- What your specialists are actually doing across different time zones and how their actions impact client results—with AI analyzing patterns and surfacing insights
- How technical work translates into business outcomes through AI-generated Activity and Contextual Reports that turn hours of manual reporting into 60-second client-ready narratives
- Which clients are profitable and which are draining resources based on real specialist utilization, not just revenue—with AI highlighting trends you'd otherwise miss
- Where your operational inefficiencies are hiding—AI detecting those 4-7 hour delays when teams are waiting on each other across time zones
We approach this with the same principles Davor used to build high-efficiency marketing systems: precision over assumptions, systemized execution, and clarity over complexity. Every action tracked. Every workflow measured. Every insight connected to outcomes. Now amplified by AI that learns from your agency's operations and delivers intelligence you can act on.
Because here's what we know for certain: The agencies that win in 2025 and beyond won't just be good at PPC. They'll be brilliant at running their operations with AI that illuminates what's working, what's not, and what to do about it. They'll know exactly what's happening in their business, which actions drive results, and what that means for profitability.
That's the agency we're building GetContext for. We're not here to automate your campaigns—we're here to give you AI-powered intelligence that transforms how you run your agency.